
PREPARING YOUR BRIEF
HOW TO PLAN A VIDEO SHOOT

Video Producers require clear briefs because it gives a clear insight into what your vision and expectations are around the video shoot. With that information, we can jump in on a conversation with you on the finer details or provide suggestions to value-add to your project.
I understand though that not every client is marketing-trained so here are some tips on how to brief us for your shoots:
Corporate Shoots
We typically receive two kinds of video requests for corporate shoots: Event Videos and Corporate Feature Videos
1. Event Videos
Event highlights videos usually come in two forms: With Interviews and Without Interviews
We will need to know the following information for us to better advise on next steps:
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What is your event schedule rundown like?
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Where is the event going to be held?
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How many pax is expected to turn up for this?
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Are there any VIPs, Ministers or Media coming as a part of this event?
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Do you require interviews with stakeholders/participants/organisers? (If yes, please refer to the sub-bullet points)
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How many interviewees are there?
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How long do you have for each interview? (We strongly recommend buffering at least 30 mins per interview)
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Do you require multiple angles of these interviews/speeches?​
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Do you require a teleprompter or is there a prepared script?
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Would you like the speakers to look straight into the camera or off-camera towards the interviewer?
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Is there a quiet room to do this recording, or is it going to be an open space with potential noise pollution?
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Do you require individual transcripts?
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Do you require a scripting service?
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Do you require us to record any speeches?
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Is there an on-site AV crew for us to tap audio from?​
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What is your output like? Would it be in 4K or Full HD? 16:9 or 9:16?
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How long is your output video? 2-3 Mins or 30-60s?
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What is the desired mood of the video?
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Do you have any reference videos you'll like us to draw inspiration from?
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What is your budget range? With this information, we can better tailor the production value of the video to your needs.
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When is your deadline?
Timeline for Event Highlights Shoots
Digestion of brief/clarifications - 1 to 3 days
Planning/scheduling - 2 to 3 weeks
Shoot - Depends on no. of days required
Post-processing (inclusive of feedback) - 3 to 5 weeks
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2. Corporate Feature Videos
These type of videos require a lot more planning and pre-production. We will require the following information:
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Do you require pre-production services such as scripting, storyboarding, location scouting etc?
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Do you require interviews or voiceovers with stakeholders? (If yes, please refer to the sub-bullet points)
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How many interviewees are there?
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How long do you have for each interview?
-
Do you require multiple angles of these interviews/speeches?​
-
Do you require a teleprompter or is there a prepared script?
-
Would you like the speakers to look straight into the camera or off-camera towards the interviewer?
-
Is there a quiet room to do this recording, or is it going to be an open space with potential noise pollution?
-
Do you require individual transcripts?
-
Do you require a scripting service?
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Do you have a reference video in mind that you'll like us to draw inspiration from?
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What is your output like? Would it be in 4K or Full HD? 16:9 or 9:16?
-
How long is your output video? 2-3 Mins or 30-60s?
-
What is the desired mood of the video?
-
What is your budget range? With this information, we can better tailor the production value of the video to your needs.
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What is your project timeline like? When is your deadline?
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Timeline for Corporate Feature Shoots
Digestion of brief/clarifications - 1 to 5 days
Planning/scheduling - 2 to 3 weeks
Shoot - Depends on no. of days required
Post-processing (inclusive of feedback) - 6 to 8 weeks
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