PREPARING YOUR BRIEF

HOW TO PLAN A PORTRAIT SHOOT

Working Together on Project

Photographers love clear briefs because it gives a clear insight into what your vision and expectations are around the photoshoot. With that information, we can jump in on a conversation with you on the finer details or provide suggestions to value-add to your project.

I understand though that not every client is marketing-trained so here are some tips on how to brief a photographer for your shoots:

Corporate Shoots
We typically receive two kinds of photo requests for corporate shoots: Posed portraits and In-action Portraits

 

1. Posed Portraits
Posed portraits can come in many forms. These are what we need to know:

 

  • Is it a studio background (What background colour?) or environmental portrait?

  • Do you require headshots, half-body or full-body portraits?

  • Do you require them to be looking into camera or you prefer an off-camera ‘plandid’ look?

  • Where is the shoot taking place? Is it in your office or do we have to source for a venue?

  • How many employees are we photographing?

  • How many unique photos do you require per employee?

  • How much time do we have for the shoot / with each employee?

  • How do you intend to use the photos? (Linkedin / Speaker’s profile / Print?)

  • Do you require a hair and makeup artist?
     

2. In-Action / Slice of Life Portraits


A Slice of Life photo refers to a photo capturing employees interacting in their natural environment.

These are what we need to know:

  • What would the employee/s be doing in the scene? (Photo references would be helpful)

  • Could you suggest some appropriate locations for the scenes?

  • How many scenes do we have to shoot / How much time do we have for the shoot?

  • How do you intend to use the photos? (Linkedin / Speaker’s profile / Print?)

  • Do you require a hair and makeup artist?

Timeline for Corporate Shoots
Digestion of brief/clarifications - 1 to 3 days
Planning/scheduling - 1 to 2 weeks
Shoot - Depends on no. of days required
Post-processing (inclusive of feedback) - 2 to 3 weeks

 


Tips and Tricks by Matthew Ng