PREPARING YOUR BRIEF
HOW TO PLAN A PORTRAIT SHOOT
Photographers love clear briefs because it gives a clear insight into what your vision and expectations are around the photoshoot. With that information, we can jump in on a conversation with you on the finer details or provide suggestions to value-add to your project.
Here are some tips on how to brief a photographer for your shoots:
Corporate Shoots
We typically receive two kinds of photo requests for corporate shoots: Posed portraits and In-action Portraits
1. Posed Portraits
Posed portraits can come in many forms. These are what we need to know:
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Is it a studio background (What background colour?) or environmental portrait?
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Do you require headshots, half-body or full-body portraits?
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Do you require them to be looking into camera or you prefer an off-camera ‘plandid’ look?
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Where is the shoot taking place? Is it in your office or do we have to source for a venue?
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How many employees are we photographing?
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How many unique photos do you require per employee?
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How much time do we have for the shoot / with each employee?
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How do you intend to use the photos? (Linkedin / Speaker’s profile / Print?)
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Do you require a hair and makeup artist?
2. In-Action / Slice of Life Portraits
A Slice of Life photo refers to a photo capturing employees interacting in their natural environment.
These are what we need to know:
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What would the employee/s be doing in the scene? (Photo references would be helpful)
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Could you suggest some appropriate locations for the scenes?
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How many scenes do we have to shoot / How much time do we have for the shoot?
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How do you intend to use the photos? (Linkedin / Speaker’s profile / Print?)
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Do you require a hair and makeup artist?
Timeline for Corporate Shoots
Digestion of brief/clarifications - 1 to 3 days
Planning/scheduling - 1 to 2 weeks
Shoot - Depends on no. of days required
Post-processing (inclusive of feedback) - 2 to 3 weeks
Tips and Tricks by Matthew Ng